Tuesday, 28 February 2012
Wednesday, 22 February 2012
Saturday, 18 February 2012
Question 3 - What have you learned from your audience feedback?
Our audience feedback suggested that our viewers found the combination of black and white images, contrasted with colour images to be extremely effective. The use of red colour within otherwise monochrome visuals linked our video heavily with blood and violence, strengthening its relationship with war and death. Our audience did comment that the lip synching in the video was not in time with the song itself, but other than that our feedback was very encouraging.
Our video was described as having ‘deep meaning’, without being ‘showy’ and remaining ‘down to earth’. This meant that it shared common features and conventions of folk rock videos. While alternating between stock footage and shots of the band, the pace of the video was often out of time with the song, causing the effectiveness of some aspects of the video to suffer as a result. However in general our use of editing and cutting was implemented very well.
Both the digipak and poster were produced to a high quality; the audience felt that the artists were portrayed as being ‘humble’, ‘down to earth’ and ‘more about music than appearance’. While the images in the digipak differed in style from those in the video, they worked well together and clear links existed between them. These links meant that the audience were able to recognize the artist from the shots of them in the video, which would make searching for the CD in a shop far easier. Our video also appealed to the more sentimental aspects of war, showing the tragedy of the loss of so many lives through the stock footage of women crying over the loss of their loved ones, which worked well with the footage of soldiers in battle.
The style of our shots was consistent with that of the stock footage we used so that the video flowed throughout without seeming like a clumsy assortment of bits of footage. The narrative scenes, which showed a man reflecting of his experiences of war, were simple and easy for the audience to understand. Many of our audience enjoyed watching a video with a profound message, rather than an average, superficial video featuring mass dance routines. The combination of the ship and the thorns linked well with the band’s name and created connections between different aspects of each production. The colours used on the poster were consistent with those in the video and added a stylistic, imaginative aspect to the overall project.
The audience were particularly attracted to the colour scheme and meaningful theme that was a sharp contrast from many mainstream pop videos. The heavy use of close-up shots on the guitar emphasized the importance of the music in the video, whereas often the visuals take precedence at its expense. The audience were impressed with the consistency of the pattern of the sea of thorns with the band sitting on them in a way that seemed very natural and not posed. The poster, showing the band facing head on whilst wearing normal clothes gave a feeling of sincerity and seriousness to the image. The consistent use of the ship means that it is easy to make the link between the digipak and the poster in a shop.
The audience were impressed by the editing, despite the fact that the video was relatively poor quality, as Youtube would not allow us to upload the .dv file in full quality, but rather we were forced to upload a web streaming file, which was of inferior standard. However, this issue will be resolved by viewing the video on a DVD. The video, poster and digipak clearly conveyed our messages regarding war, the design was consistent throughout and was successful in appealing to our target audience.
If I were to make this video a second time, I would instruct the band members to perform with more energy, as they were described as ‘slouchy’. In addition, the singing was often out of sync with the sound of the music. A more open space with more stimulating natural surroundings could be used; suggestions included a farm, a beach, or a riverside. Finally, it would be wise to equip ourselves with portable lights so that we would not be restricted to hours where we could rely on natural light.
Our video was described as having ‘deep meaning’, without being ‘showy’ and remaining ‘down to earth’. This meant that it shared common features and conventions of folk rock videos. While alternating between stock footage and shots of the band, the pace of the video was often out of time with the song, causing the effectiveness of some aspects of the video to suffer as a result. However in general our use of editing and cutting was implemented very well.
Both the digipak and poster were produced to a high quality; the audience felt that the artists were portrayed as being ‘humble’, ‘down to earth’ and ‘more about music than appearance’. While the images in the digipak differed in style from those in the video, they worked well together and clear links existed between them. These links meant that the audience were able to recognize the artist from the shots of them in the video, which would make searching for the CD in a shop far easier. Our video also appealed to the more sentimental aspects of war, showing the tragedy of the loss of so many lives through the stock footage of women crying over the loss of their loved ones, which worked well with the footage of soldiers in battle.
The style of our shots was consistent with that of the stock footage we used so that the video flowed throughout without seeming like a clumsy assortment of bits of footage. The narrative scenes, which showed a man reflecting of his experiences of war, were simple and easy for the audience to understand. Many of our audience enjoyed watching a video with a profound message, rather than an average, superficial video featuring mass dance routines. The combination of the ship and the thorns linked well with the band’s name and created connections between different aspects of each production. The colours used on the poster were consistent with those in the video and added a stylistic, imaginative aspect to the overall project.
The audience were particularly attracted to the colour scheme and meaningful theme that was a sharp contrast from many mainstream pop videos. The heavy use of close-up shots on the guitar emphasized the importance of the music in the video, whereas often the visuals take precedence at its expense. The audience were impressed with the consistency of the pattern of the sea of thorns with the band sitting on them in a way that seemed very natural and not posed. The poster, showing the band facing head on whilst wearing normal clothes gave a feeling of sincerity and seriousness to the image. The consistent use of the ship means that it is easy to make the link between the digipak and the poster in a shop.
The audience were impressed by the editing, despite the fact that the video was relatively poor quality, as Youtube would not allow us to upload the .dv file in full quality, but rather we were forced to upload a web streaming file, which was of inferior standard. However, this issue will be resolved by viewing the video on a DVD. The video, poster and digipak clearly conveyed our messages regarding war, the design was consistent throughout and was successful in appealing to our target audience.
If I were to make this video a second time, I would instruct the band members to perform with more energy, as they were described as ‘slouchy’. In addition, the singing was often out of sync with the sound of the music. A more open space with more stimulating natural surroundings could be used; suggestions included a farm, a beach, or a riverside. Finally, it would be wise to equip ourselves with portable lights so that we would not be restricted to hours where we could rely on natural light.
Wednesday, 1 February 2012
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